Career - Product Marketing Manager

Job Title: Product Marketing Manager
Location: Corona, CA
Department: Marketing
Reports To: Marketing

Job Type: Full Time

ABOUT TROY LEE DESIGNS

Troy Lee Designs (TLD) is a leading brand in the mountain bike and motocross industry, known for creating innovative, high-performance gear that combines cutting-edge technology with striking design. With a heritage of craftsmanship and a passion for speed, TLD has been at the forefront of action sports for over 40 years.


POSITION SUMMARY

We are seeking a dynamic and experienced Product Marketing Manager to join our team at Troy Lee Designs. The Product Marketing Manager will play a crucial role in driving the development and success of our product lines, focusing on delivering top-tier performance gear and helmets for mountain biking and motocross enthusiasts. This role requires a deep understanding of our target market, a passion for action sports, and the ability to work cross-functionally with multiple teams in bringing innovative products to life. The goal is to build a line of technical apparel, helmets, protection and sportswear that meets business objectives (revenue, margin, profitability) while aligning with our brand.


DUTIES AND RESPONSIBILITIES
  • Market Analysis & Consumer Insights:
    • Identify market trends, customer needs, and competitive opportunities to drive product innovation and differentiation.
    • Create and maintain a product roadmap, ensuring alignment with overall business objectives.
    • Conduct market research to understand customer needs, preferences, and behaviors.
    • Analyze industry trends and competitor products to inform product development and positioning strategies.
    • Utilize customer feedback and insights to continuously improve products and address market demands.
    • Monitor sell-in and sell-through.
  • Product Development Insights:
    • Support development of a product strategy that aligns with Troy Lee Designs' brand values and market goals.
    • Brief the collection from market analysis to optimize strengths, address weaknesses, and explore new opportunities while staying true to the brand.
    • Work with the design team to guide the product development process from concept through to launch, working closely with design, marketing, and sales teams.
    • Participate in design review and line finalization meetings, incorporating input from sales and marketing.
    • Oversee the development of detailed product specifications, ensuring all products meet performance, quality, and cost objectives.
  • Cross-Functional Collaboration:
    • Assist the marketing team with go-to-market strategies, including product positioning, pricing, promotional plans, keys stories, and sales meetings.
    • Work with the sales team to ensure product knowledge and support, enabling them to effectively sell and represent the TLD brand.
    • Performance Monitoring:
      • Monitor product performance post-launch, including sales, customer feedback, and market reception.
      • Utilize data-driven insights to make informed decisions and adjustments to product strategy as needed.
      • Prepare and present product performance reports to senior management.

    QUALIFICATIONS
    • Bachelor’s degree in Product Management, Business Administration, or a related field.
    • 5+ years of experience in product management, preferably in the sports or outdoor apparel industry.
    • Strong understanding of mountain biking, motocross, and/or action sports gear markets preferred.
    • Is highly organized with strong attention to detail.
    • Practiced presentation skills for presenting to large groups.
    • Excellent project management skills with the ability to manage multiple projects simultaneously.
    • Strong analytical skills and the ability to leverage data to drive decisions.
    • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
    • Proven track record of successfully managing product lifecycles from concept to launch.
    • Ability to travel domestically and internationally as needed (up to 30%).
    • Ability to commute and be in office M-F (may work from home on Fridays after onboarding).
    • Ability to work early or late hours and weekends as needed.

    Why Join Troy Lee Designs?
    • Be part of a passionate and innovative team that pushes the boundaries of performance gear.
    • Work in a dynamic environment where creativity and innovation are encouraged.
    • Opportunity to make a significant impact on a globally recognized brand in the action sports industry.

    COMPENSATORY PACKAGE
    • Salary: Your base compensation will be $90 - $100K (DOE), on an annual basis.

    Download Description

    Application Process: Interested candidates should submit their resume outlining their relevant experience and passion for the role, to: resume@troyleedesigns.com