Job Description

Job Title: Digital Marketing Specialist

Location: Corona, CA
Pay Range: $28.80 - 38.45 (DOE) 
Reports to: Global Marketing Director

SUMMARY

Troy Lee Designs is a globally recognized brand that creates high-performance, innovative gear for motorsports and mountain biking enthusiasts. We're dedicated to pushing the boundaries of design, functionality, and style. We are seeking a passionate and skilled Digital Marketing Specialist to join our dynamic team and help elevate our online presence, drive engagement, and support our growth.

POSITION SUMMARY

The Digital Marketing Specialist will play a key role in driving Troy Lee Designs' digital marketing initiatives. This role is responsible for planning, developing, executing, and optimizing online campaigns across various platforms to increase brand awareness, customer engagement, and conversion rates. The ideal candidate will have experience in digital marketing, analytics, and excellent project management skills.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Digital Strategy Development: Develop and implement digital marketing strategies to drive brand awareness, engagement, and sales across multiple digital channels (social media, website, email, PPC, SEO, etc.).
• Task Management & Planning: Use tools like Asana to plan and manage digital marketing activities across multiple team members and across international teams/agencies.
• Content Creation & Management: Collaborate with the creative team to produce and manage engaging digital content, including social media posts, email newsletters, blog posts, and ads.
• Social Media Management: Coordinate with agency and oversee the company’s social media presence, creating compelling content that resonates with our target audience, and building a calendar of social media postings. Bring expert experience in META business management, account set-up & structure, problem resolution, and channel optimization.
• Paid Media Campaigns: Work with digital advertising agencies to manage and optimize PPC campaigns (Google Ads, Facebook Ads, etc.) to increase ROI and customer acquisition.
• SEO & SEM: Conduct keyword research, optimize website content, and implement on-page and off-page SEO best practices to improve search engine rankings.
• Email Marketing: Develop email campaigns, including promotional emails, newsletters, and product announcements, while tracking and optimizing their effectiveness.
• Analytics & Reporting: Monitor, track, and analyze digital marketing performance using tools like Google Analytics, social media insights, and email campaign data. Provide regular reports and actionable insights.
• Collaboration: Work closely with the design, sales, and product teams to align marketing efforts with business goals and product launches.
• Trend Monitoring: Stay up to date with digital marketing trends, social media best practices, and the latest tools to ensure Troy Lee Designs remains innovative and competitive in the market.

EXPERIENCE REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, preferably within the lifestyle, sports, or retail industry.
• Expertise in social media platforms (Instagram, Facebook, TikTok, YouTube, etc.) and the ability to engage with a growing audience.
• Proven experience in running paid digital campaigns (Google Ads, Facebook, Instagram, etc.) with strong analytical skills.
• Experience with SEO/SEM practices and content optimization.
• Strong knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo) and experience with email campaign strategies.
• Proficient in Google Analytics, social media insights, and other digital marketing tools.
• Excellent communication and copywriting skills with a creative mindset.
• Passion for motorsports, cycling, and action sports is a plus.
• Ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment.

JUDGEMENT & REASONING ABILITIES:Ability to recognize discrepancies and resolve problems quickly using sound judgment, poise and diplomacy. Requires ability to use judgment and reasoning skills, and determine when issues need to be escalated.

PHYSICAL DEMANDS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk, hear and see. The employee is frequently required to sit; use hands and fingers, bend, stoop and reach with hands and arms. And:

• Ability to lift up to 35 lbs – < 5% daily
• Ability to sit at a desk and use and view a computer - 90% daily
• Ability to hear and speak into a phone - 30% daily
• Ability to stand bend, stoop and twist - 30% daily

WORK ENVIRONMENT: The noise in the work environment is usually moderate. Other factors are:

• Ability to travel if needed (less than 5% annually).
• Fast paced, with multiple demands environment
• Professional, yet casual office work environment

BENEFITS:

• Health, dental, and vision insurance.
• Company paid GTL and LTD
• 401K Employer match
• Generous employee discount on Troy Lee Designs products.
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment with a passionate team.

Troy Lee Designs provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (gender), age, national origin, ancestry, citizenship, physical or mental disability, military or veteran status, medical condition, genetic information, sexual orientation, or any other category protected by federal, state, or local laws.

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Application Process: Interested candidates should submit their resume outlining their relevant experience and passion for the role, to: resume@troyleedesigns.com

Job Description

Job Title: Sr Industrial Designer of Protection

Location: Corona, CA
Pay Range: $110,000 -$123,600.00 (exempt)
Reports to: Sr. Director, Global Creative Design

SUMMARY

Troy Lee Designs, the world’s leading aspirational brand of bicycle and motocross helmets and apparel, is looking for a Sr. Industrial Designer of Protection. The Sr. Designer for soft and hard apparel Protection will lead all aspects of the design process for TLD from inception through buy ready completion. This position is responsible for creating an innovative and proprietary protection product line that will differentiate itself in the motocross and mountain bike markets and create an incremental growth opportunity for the Troy Lee Designs brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Lead all design aspects for introduction of new protection product line for bike and moto.
• Partner with bike and moto Product Manager with establishing a proprietary design strategy, direction, and design language for the entire product line, in order to create a proprietary position and maximize commercial opportunity.
• Design best in class innovative protection that solves the demanding needs of our riders.
• Full execution of transformation from product line direction into technical designs for entire product line.
• Lead and maintain full execution of design and product development process from start to final buy ready status.
• Design and develop and all trims, packaging, and manuals for all in category models each season
• Manage comprehensive product development milestones to insure on-time delivery of quality product that is ready to go-to-market.
• Monitor and maintain the development communication with vendors each day, style by style.
• Monitor fabric and trim development, tracking responsibilities, and approval process to achieve product and calendar requirements.
• Manage and monitor communication with vendor s regarding each applicable product style throughout the development cycle.
• Manage tracking, comments, and calendar related to all product phases (Protos, SMS, PPS, TOP).
• Address styling & fit comments during development (in conjunction with Designers).
• Ensure all raw materials are compliant and meet necessary requirements.
• Work with Product Line Manager on product line strategy specific to architecture, pricing strategies, and profitability targets to ensure strong revenue and gross margin targets.
• Work closely with supply chain on product development, raw material development, certification testing, R&D requirements, etc.
• Work with key athletes on product development and testing to ensure product meets all expected requirements.
• Assist in product meetings at all stages from product creation through go-to market.
• All other duties as assigned.

EXPERIENCE REQUIREMENTS:

• 5-7 years’ plus of industrial design experience.
• Significant knowledge, involvement, and understanding of the mountain-bike and motocross markets.
• Significant knowledge and usage of design software such as Illustrator, Solidworks, Creative Cloud etc.
• Excellent knowledge of graphic design.

JUDGEMENT & REASONING ABILITIES:Ability to recognize discrepancies and resolve problems quickly using sound judgment, poise and diplomacy. Requires ability to use judgment and reasoning skills, and determine when issues need to be escalated.

PHYSICAL DEMANDS: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk, hear and see. The employee is frequently required to sit; use hands and fingers, bend, stoop and reach with hands and arms. And:

• Ability to lift up to 35 lbs – < 5% daily
• Ability to sit at a desk and use and view a computer - 80% daily
• Ability to hear and speak into a phone - 50% daily
• Ability to stand bend, stoop and twist - 20% daily

WORK ENVIRONMENT: The noise in the work environment is usually moderate. Other factors are:

• Ability to travel if needed (less than 5% annually).
• Fast paced, with multiple demands environment
• Professional, yet casual office work environment
• Ability to work flexible hours as required.

REQUIRED PREHIRE SCREENINGS:

• Criminal - Felony and Misdemeanor 7 Years
• National Criminal Data Base 7 Years
• Social Security Verification
• Employment Verification
• Education Verification
• Employment Verification
• Credit Report

Troy Lee Designs provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (gender), age, national origin, ancestry, citizenship, physical or mental disability, military or veteran status, medical condition, genetic information, sexual orientation, or any other category protected by federal, state, or local laws.

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Application Process: Interested candidates should submit their resume outlining their relevant experience and passion for the role, to: resume@troyleedesigns.com

Job Description

Job Title: Custom Painter/Airbrush Artist

Location: Corona, CA
Pay Range: $25.00 - $30.00 per hour (DOE)
Reports to: Manager, Paint Shop

SUMMARY

Troy Lee Designs, the leading brand in Off-Road Moto and Mountain Bike gear, protection, and accessories, is looking for a Custom Painter / Airbrush Artist to join our elite paint team. Our Artists are responsible for creating high quality custom paint jobs, graphics, and airbrush designs for pro-athletes and retails customers.

• Accurately reproduce a painted design or illustration via sketched drawings.
• Mix and apply paint to ensure proper paint coverage.
• Ability to work on curved surfaces with tape, stencils and paint masks.
• Create freehand designs to produce finished products, as portrayed in production drawings and renderings.
• Prep and repair different types of surfaces, including filling and sanding imperfections.
• Maintain accurate records of labor time and materials used.
• Use, maintain, and clean airbrushes, paint guns, and other paint shop equipment.
• Maintain a clean and safe work area while observing and implementing proper safety practices.
• Assist other Artists with Maintaining Paint spray booth and other shop equipment.
• Follow the daily and weekly schedule while prioritizing projects in order to meet deadlines.
• Timely communication with other departments regarding questions and concerns surrounding quality, timeline and/or other work-related issues.
• All other duties as assigned.

EXPERIENCE REQUIREMENTS: Candidates must have previous experience with prepping, sanding and repairing surfaces, masking, mixing and spraying various primers and paints.

OTHER SKILLS AND ABILITIES:

• Ability to use and/or operate basic hand tools (manual and power-driven).
• General mechanical aptitude.
• Ability and willingness to follow directions and be a team player.
• Ability to work independently as needed.
• Ability to work in a fast-paced environment with frequent interruptions.
• Knowledge of Adobe Illustrator and/or Photoshop is a plus!

SUPERVISORY RESPONSIBILITIES: No

CONTACTS:

Internal: Design, Marketing, Racing Departments
External: External Customers and Vendors

JUDGEMENT/REASONING ABILITY: Ability to recognize and resolve problems quickly using sound judgment, poise and diplomacy. Requires ability to use judgment and reasoning skills and determine when issues need to be escalated.

PHYSICAL DEMANDS: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk, hear and see. The employee is frequently required to stand; use hands and fingers, bend, stoop and reach with hands and arms. And:

• Ability to lift 40 pounds – up to 5% daily
• Ability to sit for long periods of time – up to 75% daily
• Ability to wear a respirator style face mask – up to 20% daily
• Ability to work in a confined space – up to 20% daily
• Ability to make repetitive arm motions – up to 50% daily

WORK ENVIRONMENT: The noise in the work environment can be moderate to loud. Exposure to various materials, solvents, and chemicals. Other factors are:

• Fast paced, with multiple demands environment
• Professional, yet casual office work environment
• Ability to work extended weekends and special events as required

REQUIRED PREHIRE SCREENINGS:

• Criminal - Felony and Misdemeanor 7 Years
• National Criminal Data Base 7 Years
• Social Security Verification
• Employment Verification

Troy Lee Designs provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (gender), age, national origin, ancestry, citizenship, physical or mental disability, military or veteran status, medical condition, genetic information, sexual orientation, or any other category protected by federal, state, or local laws.

Download Description

Application Process: Interested candidates should submit their resume outlining their relevant experience and passion for the role, to: resume@troyleedesigns.com