Position Overview:

The VP of Marketing is responsible for developing and leading brand strategy. Key focus on brand positioning, execution of the global marketing plans, content creation, advertising, events, process and workflow efficiency, customer retention and acquisition for TLD. This person will oversee the daily operation and global efforts of the marketing department as well as ensuring strong alignment with cross functional departments.

In addition, this role should build close relationships with customers/partners as well as have a deep understanding of the current and future consumer base.

Responsible for Department P&L as well as measuring the effectiveness and ROI specific to all marketing initiatives.

Duties & Responsibilities (Include But Are Not Limited To):

• Responsible for Department P&L as well as measuring the effectiveness and ROI specific to all marketing initiatives.
• Develop and execute global brand marketing initiatives, in support of the overarching brand strategies.
• Drive global brand and marketing strategies that effectively build brand awareness, perceive brand quality, and set the TLD brand ahead of its competitors.
• Align brand vision to strategy and long-term business goals.
• Develop and execute global marketing strategies and communication plans.
• Key stakeholder for go-to-market brand plans, including product launch plans, product news, marketing, In-store POP and promotional plans.
• Develop and manage the product marketing calendar, briefings, and coordination for all brand initiatives, including alignment with wholesale, distributor, and direct channels.
• Manage relationships, contracts and sponsorship deals related to ambassadors, athletes, agents, race teams and media partners.
• Strong collaboration with cross-functional partners to support development of content, marketing stories, and materials.
• Partner with cross-functional teams on creative content, how to best align seasonal assets, and utilize for all channels.
• Assist with development of product and brand positioning in the marketplace.
• Manage global marketing budget in close partnership with the CFO.
• Manage the global marketing calendars in close partnership with product and sales teams.
• Strong partnership with digital marketing and ecommerce teams to align brand tone and achieve sales and profitability targets.
• Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment.
• Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale, ecommerce, and loyalty marketing.
• Drive content creation and campaigns based strategic plans.
• Manage regular communication throughout global regions and ensure global consistency across all consumer touch points.
• Lead and regularly update global teams through brand vision and sharing of best practices.
• Develop brand tone of voice for each consumer, media, and social channels.
• Optimize marketing efforts and spend, for maximum ROI against target consumers.
• Ensure all marketing materials provide consistent and clear messaging of brand positioning.
• Select and manage the right creative agencies and freelance talent, in addition to briefing them and safeguarding top quality execution and alignment with global standards.
• Identify key success factors in plans, closely monitor business performance across functional areas, and make changes to business plans and strategy as necessary.
• Capture and synthesize all learning from internal and external market research and incorporate intelligence on trends over time into development of brand strategies.
• Monitor and evaluate market trends and competitor activity.

Compensatory Package :

• Salary: Your base compensation will range from $120K to $140K annually, DOE.
• Bonus: Will be 20% of your base pay and will be based on individual and company performance.
• Phone Allowance: You will receive a $50.00 a month cell phone allowance.

Company Benefits:

• Health Insurance - (Medical/Dental/Vision) – w/options to upgrade at employee’s expense.
• Flexible Spending Account (FSA), employee can choose to elect at employee’s expense (Pay through 26 biweekly pay periods).
• Medical Insurance and FSA are effective the first of the month following 30 days of employment.
• 401K Retirement plan - TLD will match 25% up to your first 3% of eligible compensation. (Effective after 90 days of employment).
• Vacation – 3 weeks (Accrual begins after 90 days of employment).
• Sick Time – 5 days annually.
• Paid Holidays – 10 days annually.
• Vacation, sick, and holidays are effective after 90 days of employment.

Troy Lee Designs provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (gender), age, national origin, ancestry, citizenship, physical or mental disability, military or veteran status, medical condition, genetic information, sexual orientation, or any other category protected by federal, state, or local laws.